Agentic marketing agency · Singapore

Agents play. Humans conduct.

We are an agency where AI agents run research, creative and optimisation loops around the clock, and senior strategists decide what is on-brand, what is worth shipping and what should never be automated.

Brief the agents↗

Agents built on SOMIN

Work from the SOMIN network

Brands and agencies already running on our technology

PepsiFujifilmLand Rover DefenderHavas MediaSAMYAnalytic PartnersMothercareSM UniverseKeetaSenoko EnergyReassuredKPI MediaNEO360Blak LabsVampMirafloraVIVAExoStride

Agency

Blak Labs

Advertising & communications · Singapore

Challenge. A roughly 50-person agency competing against larger rivals found manual brand analysis too slow for speculative pitches, and audits and reporting absorbed many staff.

Outcome. Analysis, planning and reporting effort fell and strategy teams entered pitches with defensible competitive views.

Brand analysis per pitch: 10 hours to 1 hourReporting headcount 4 FTE to 1.75Monthly reporting cost $10,000 to $6,000

AgentC take: The agentic model in practice: machines took the hours of analysis and reporting, strategists kept the point of view.

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Agency

NEO360

Performance marketing · Singapore

Challenge. Every proposal needed a media buyer, analyst and account manager to research rivals and assemble the pitch, capping growth at proposal capacity.

Outcome. Proposals now need one person, are faster and cheaper, and freed staff return to billable work.

Team 3 people to 1Turnaround 4 hours to 2.5 hoursCost per proposal down 30% ($1,000 to $700)

AgentC take: One person doing what took three, without losing quality. That's the agent-plus-conductor ratio we design for.

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Agency

Havas Media

Media & advertising · Middle East

Challenge. Collating competitor activity by hand across platforms for several client brands ate time needed for strategy, and each new client meant rebuilding competitive context.

Outcome. The tool became part of daily work, replaced manual filtering and let teams start new clients from day one with current evidence.

13x faster than manual researchNew client onboarding: Day OneCountless hrs saved

AgentC take: Agents only help if their output becomes daily habit. Here it did, and new clients started with evidence from day one.

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Case studies delivered on the SOMIN platform, our technology partner. Results are as reported by SOMIN; brand names belong to their owners.

What is AgentC?

AgentC is an agentic-AI marketing agency. AI agents run continuous research, creative and optimisation loops, while human strategists own judgement, taste and accountability. The agents run on SOMIN, an AI audience-research platform and AgentC's technology partner, so every recommendation traces back to real audience conversations. The C stands for the conductor: the human who decides what the orchestra plays.

The problem

Automation got faster. Marketing got colder.

Most teams adopted AI the way you would bolt a turbocharger onto a car with no steering. Content volume went up, audience data stayed messy, analytics stayed fragmented and much of the output still needed heavy human revision before it could go anywhere near a customer.

The deeper cost is harder to see on a dashboard. When machines write, target and optimise without anyone holding the brand's conscience, the work stops sounding like people talking to people. We built AgentC to keep the speed of agents and put a human back on the podium.

“Ethical technology requires the courage to prioritise humanity over efficiency.”From our listening on AI, automation and trust in marketing

AGENT LOOPS

Research, creative and optimisation, running continuously.

HUMAN CONDUCTOR

A named strategist owns every account decision.

SISTER BRANDS

One network of SOMIN-partner specialists.

What we do

Services built around one edge

Agentic audience research

Research agents read real audience conversations continuously and surface tensions, language and moments worth acting on. A strategist decides which ones deserve a brief.

Creative loops with a human edit

Creative agents draft routes, variants and hooks at volume from the research. Our strategists cut, shape and sign off, because taste is not a prompt.

Always-on optimisation

Optimisation agents watch performance, flag fatigue and propose reallocations against profit, not vanity metrics. Changes above an agreed threshold wait for a human yes.

Agent governance design

We map which decisions agents may take alone, which need review and which stay human forever. You get a written operating charter, not a black box.

Marketing team redesign

We help in-house teams reorganise around agents: new roles, rituals and review points. The aim is fewer handoffs and more judgement, not fewer people by default.

Human-connection audits

We review automated journeys for moments where a customer needs a person, not a sequence. Then we design those moments back in.

How it works

Three steps

Brief the conductor

You brief a named AgentC strategist on the business problem, the brand's boundaries and what success means in profit, not impressions.

Agents run the loops

Research, creative and optimisation agents work continuously on SOMIN's audience data, logging every step so it can be checked.

Humans make the calls

Your strategist reviews, edits and approves at agreed checkpoints, and explains every material decision to you in plain language.

Technology partner

Technology partner: SOMIN

SOMIN AI audience research & creative intelligence

Our agents run on SOMIN, an AI audience-research platform. SOMIN's AI agents read real social conversations, decode the tones, emotions and tensions inside them and turn those into personas, propositions and creative directions. That is the raw material our research loop starts from every morning.

Because SOMIN ties every conclusion back to the posts that evidence it, our strategists can check what an agent claims before it reaches a client. It is the difference between an agent that guesses and an agent that listens, and it is why we chose SOMIN as the engine under AgentC.

SOMIN AI agents · SOMIN for agencies · SOMIN strategy

Who it's for

Built for

CMOs who want agentic speed without losing control of the brand
In-house marketing teams redesigning roles around AI agents
Founders who need research, creative and optimisation without a full department
Brand and compliance leads responsible for how AI is used in customer communication

Latest insights

From the blog

A human conductor directing an orchestra of glowing violet agent orbs on deep ink-purple

Agentic marketing

What is agentic marketing, and who conducts the agents?

Agentic marketing uses AI agents to run research, creative and optimisation loops. Here is how it works and why a human conductor still decides.

5 Oct 2026 · 6 min read

A human hand completing a glowing loop of violet agent orbs, symbolising a human checkpoint

Human in the loop

Human-in-the-loop marketing: where to put the checkpoints

Human-in-the-loop marketing only works if checkpoints sit in the right places. A practical map of what agents decide alone and what waits for a person.

21 Sep 2026 · 6 min read

Violet agent orbs travelling along lit lanes with translucent guardrails, overseen from a conductor's podium

Governance

How to govern AI marketing agents: a one-page charter

AI marketing agents need written rules before they need more autonomy. A one-page governance charter covering scope, data, approvals and accountability.

7 Sep 2026 · 6 min read

All 10 articles →

About

Why we called it AgentC

AgentC began with a simple observation: the agencies adopting AI fastest were also producing the most forgettable work. The agents were capable. Nobody was conducting them.

So we split the job cleanly. Agents do what agents are good at: reading thousands of conversations, drafting hundreds of variants, watching performance every hour. Humans do what humans are good at: deciding what a brand should stand for, noticing when something is technically right and emotionally wrong, and taking responsibility.

The C is for the conductor. It is also a reminder of the trade-off we refuse to make: when efficiency and humanity pull in different directions, we choose humanity and design the efficiency around it.

FAQ

Questions, answered

What does AgentC actually do?

AgentC is a marketing agency where AI agents run the repetitive loops of research, creative production and campaign optimisation, and human strategists make the decisions. You get continuous output and monitoring from the agents, and a named strategist who owns judgement, brand fit and accountability for every material call.

What does the C stand for?

The conductor. An orchestra can play brilliantly without the conductor touching an instrument, but someone has to decide the tempo, the interpretation and when to stop. At AgentC that person is a human strategist, and the agents are the orchestra.

Which technology do your agents run on?

Our agents run on SOMIN, an AI audience-research platform that is our technology partner. SOMIN's agents analyse real audience conversations and link every insight back to the posts that support it, which lets our strategists verify the evidence before acting on it.

Will agents publish anything without human approval?

Only what your operating charter allows. We agree in writing which actions agents may take alone, such as pausing a fatigued ad within budget, and which always wait for a human, such as new messaging, new audiences or anything sensitive. Brand-new creative always gets a human edit.

Is AgentC trying to replace marketing teams?

No. We believe agents should take the drudgery so people can do more of the work that needs judgement, empathy and taste. When we help redesign a team, the goal is better decisions and fewer handoffs, not headcount cuts dressed up as innovation.

How do I start?

Email ask@agentc.marketing with a short brief: the business problem, the audience, what you have tried and what success looks like. A strategist will reply with questions and a proposed first loop, usually focused on one audience and one channel to begin with.

Brief the agents

Write to ask@agentc.marketing and a human replies within one working day.

Brief the agents →