AgentC blog
The agentic marketing agency where AI agents play every part and a human strategist conducts. Ten pieces on what the signals say and what to do about them.
What is agentic marketing, and who conducts the agents?
Agentic marketing uses AI agents to run research, creative and optimisation loops. Here is how it works and why a human conductor still decides.
Human-in-the-loop marketing: where to put the checkpoints
Human-in-the-loop marketing only works if checkpoints sit in the right places. A practical map of what agents decide alone and what waits for a person.
How to govern AI marketing agents: a one-page charter
AI marketing agents need written rules before they need more autonomy. A one-page governance charter covering scope, data, approvals and accountability.
The future marketing org: fewer handoffs, more conductors
How AI agents reshape the marketing team: which roles shrink, which grow, and why the conductor becomes the most important job in the department.
Keeping human connection in automated marketing
Automation can scale reach while quietly eroding trust. Five design rules for keeping real human connection inside AI-run marketing.
How AI agents do audience research without guessing
AI research agents are only as good as their evidence. How AgentC runs a continuous audience research loop on SOMIN that strategists can verify.
Why AI creative needs a human edit, and what to cut
AI agents make creative options abundant. Taste becomes the scarce skill. A practical editing routine for choosing and shaping agent-made creative.
Optimisation agents and the vanity metric trap
Optimisation agents chase whatever you tell them to. How to point them at true profit instead of vanity ROAS, and when humans should overrule.
Why every AI agent decision needs an audit trail
If you cannot explain what your marketing agents did and why, you cannot defend it. What a useful agent audit trail records, and who reads it.
How to brief AI agents: a brief template for conductors
A good agent brief sets purpose, boundaries and taste, not just tasks. A practical template for briefing AI marketing agents, with a worked example.