Brand guidelines · v1.0 · October 2026

AgentC brand

The agentic marketing agency where AI agents play every part and a human strategist conducts.

Logo

The mark is a faceted violet orb, an agent, sitting inside an open letter C drawn like a conductor's sweeping gesture. The C holds the orb without closing around it. Download: logo.svg · logo-dark.svg · mark.svg

AgentC
AgentC
  • Keep clear space equal to the height of the mark on every side.
  • Minimum size: 24 px tall on screen. Use the mark alone below 120 px wide.
  • Never recolour, stretch, outline or add effects. Use the dark version on #120B24 and photography.
  • Pair with the SOMIN partner lockup only as “Technology partner SOMIN”, never merged into the AgentC logo.

Colour

Accent is for actions, highlights and data. Body text on light surfaces uses #2E2546; links use #6D28D9 to keep AA contrast.

Hero / dark surface
#120B24

Accent
#7C3AED

Accent text on light
#6D28D9

Accent on dark
#A78BFA

Page
#FBFAFF

Card
#F1ECFE

Ink / headings
#120B24

Body
#2E2546

Muted
#655D7E

Lines
#E0DAF2

Typography

Headlines: Inter Tight, weight 700, tracking -0.03em, sentence case.
Body: Inter, 400/500, 17 px / 1.65.
Labels: Inter 600, 12–13 px, uppercase, tracked 0.2em, accent colour.

Section label

AI agents run the loops. Human strategists conduct the work.

AgentC is an agentic marketing agency. Our agents research, create and optimise around the clock; our strategists decide what matters, what fits the brand and what should never be automated.

Personality

  • Composed
  • Exacting
  • Humane
  • Candid

Voice: do

  • Name who decides, not just what the agent did
  • Explain the trade-off behind a recommendation
  • Use musical and orchestration metaphors sparingly and precisely

Voice: don't

  • Promise autonomy without accountability
  • Talk about replacing people
  • Hide behind 'the AI decided'

Imagery

Glowing faceted violet orbs on deep ink-purple, arranged like sections of an orchestra, with a single human presence giving direction. Calm, luminous, never robotic.

All imagery is generated with SOMIN image generation from art-directed prompts: no stock, no text baked into images, no identifiable real people.

AgentC hero artwork

Components

Card

White, 1px #E0DAF2 border, 18px radius, 26px padding.

Primary button

Brief the agents

Always opens an email to ask@agentc.marketing.

Dark band

Used for pull quotes, stats and the closing CTA.